• YOUR MODERN HOLISTIC LIFESTYLE BRAND

  • YOUR MODERN HOLISTIC LIFESTYLE BRAND

YOUR MODERN HOLISTIC LIFESTYLE BRAND

SEE ALL PRODUCTS

YOUR MODERN HOLISTIC LIFESTYLE BRAND

SEE ALL PRODUCTS

WE ARE GROUNDED FACTORY

Grounded Factory is a place for the well-being of body and soul. A holistic health universe where you can dive into topics within the fields of wellness, yoga, meditation, spirituality, nutrition, plant medicine and art. We share interesting life stories, discuss news within health and lifestyle and we try things out ourselves. We challenge what we learn and share our experiences in an honest way. We are curious and creative. Grounded and vulnerable. We invite you to explore life’s journey with us.

Grounded Experiences

  • Sound Healing Meditation with Sofie Kraft
    Regular price
    295 kr
    Sale price
    295 kr
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  • Move - Breathe - Align, 19/10
    Regular price
    450 kr
    Sale price
    450 kr
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PINK OCTOBER

To highlight PINK OCTOBER 🎀 Breast Cancer Awareness Month we offer 50& off all our Pink Yoga Mats.

How to perform breast check up at home?
💓Visual Check:
Stand in front of a mirror with your arms at your sides, then raise them. Look for changes in size, shape, or skin texture (dimpling, swelling, redness). Check if the nipples are inverted or there’s any discharge.

💓Physical Check:
Use the pads of your fingers to feel the breast in a circular motion. Cover the entire breast, including the armpit area, with light, medium, and firm pressure. Do this while standing (or sitting) and lying down with one arm behind your head.

💓Monthly Routine:
Perform the exam once a month, a few days after your period. Look for lumps, thickening, or any unusual changes. If you notice anything, consult a doctor.

super grip yoga mats

  • Inhale Exhale Super Grip Yoga Mat Caramel/ Beige: 3,5 mm
    Regular price
    950 kr
    Sale price
    950 kr
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  • Inhale Exhale Super Grip Yoga Mat Mint: 3,5 mm
    Regular price
    950 kr
    Sale price
    950 kr
    Shop now
  • Inhale Exhale Super Grip Yoga Mat black: 3,5 mm
    Regular price
    950 kr
    Sale price
    950 kr
    Shop now
  • Stay Grounded Super Grip Yoga Mat Mint: 3,5 mm
    Regular price
    950 kr
    Sale price
    950 kr
    Shop now
  • Stay Grounded Super Grip Yoga Mat Caramel: 3,5 mm
    Regular price
    950 kr
    Sale price
    950 kr
    Shop now
  • Stay Grounded Super Grip Yoga Mat Black: 3,5 mm
    Regular price
    Sold out
    Sale price
    950 kr
    Shop now
  • Oh la moon Super Grip Yoga Mat Beige /caramel: 3,5 mm
    Regular price
    Sold out
    Sale price
    799 kr
    Shop now
  • Oh la moon Super Grip Yoga Mat Black: 3,5 mm
    Regular price
    950 kr
    Sale price
    799 kr
    Shop now
  • Oh la moon Super Grip Yoga Mat Mint: 3,5 mm
    Regular price
    950 kr
    Sale price
    499 kr
    Shop now
  • Moon phase Super Grip Yoga Mat Beige: 3,5 mm
    Regular price
    950 kr
    Sale price
    950 kr
    Shop now
  • Moon phase Super Grip Yoga Mat Black: 3,5 mm
    Regular price
    Sold out
    Sale price
    950 kr
    Shop now

TRAVEL YOGA MATS

  • Travel Yoga Mat: Palm Springs Green
    Regular price
    850 kr
    Sale price
    850 kr
    Shop now
  • Travel yoga mat: Forest Green
    Regular price
    850 kr
    Sale price
    850 kr
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  • Travel yoga mat: Ocean Blue
    Regular price
    850 kr
    Sale price
    850 kr
    Shop now
  • Travel yoga mat: Wanderlust Earth
    Regular price
    850 kr
    Sale price
    850 kr
    Shop now

HIGH QUALITY YOGA MATS

Our eco-friendly yoga mats are made of organic natural rubber and comes with a vegan suede top or with a PU surface for the ultimate grip.

Kids yoga mats

  • Kids Yoga Mat by Karin Lundström Design: Green Forest
    Regular price
    850 kr
    Sale price
    850 kr
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  • Kids Yoga Mat by Karin Lundström Design: Red Forest
    Regular price
    850 kr
    Sale price
    850 kr
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TIMELESS HAND-MADE KAFTANS

  • Eco-friendly striped Ibiza Kaftan
    Regular price
    1 650 kr
    Sale price
    1 650 kr
    Shop now
  • Eco-friendly Striped Palma Kaftan
    Regular price
    1 650 kr
    Sale price
    1 650 kr
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Designed Yoga mats- Ideal for Hot yoga

  • Eco Friendly Yoga Mat: Stone Marble Pink 3,5 mm thick
    Regular price
    950 kr
    Sale price
    475 kr
    Shop now
  • Eco friendly Yoga Mat: Palm Springs Black 3,5 mm
    Regular price
    950 kr
    Sale price
    950 kr
    Shop now
  • Fuck Cancer Yoga Mat by Alice Garpenschöld in collaboration with Ung Cancer
    Regular price
    Sold out
    Sale price
    599 kr
    Shop now
  • Eco Friendly Yoga Mat: Botanical Black 3,5 mm thick
    Regular price
    Sold out
    Sale price
    950 kr
    Shop now
  • Eco friendly Yoga Mat: Botanical Pink 3,5 mm thick
    Regular price
    Sold out
    Sale price
    950 kr
    Shop now

AS SEEN IN

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  • Yoga Journal Grounded Factory review test yogamatta yoga mat

CONNECT & GROW

GROUNDED EXPERIENCE

Grounded Magazine

What the experts says

Maxinne Björk, Conscious sexuality teacher for women

"This is the best grip I have ever experienced with a yoga mat and this is the only mat I use, I never travel anywhere without it." Maxinnne Björk

Stina Lönnkvist, yoga teacher and founder Mantle

"As a yoga teacher, I often get the question ”which yoga mat is the best”, and I always answer Grounded Factory! I have a vegan suede yoga mat for my soft home practice and I use my supergrip for more sweaty flows.  I love that they are so beautiful I can leave them rolled out and of course that they are made in sustainable materials."


Ellen Färnström

”I always slide in downward dog but with my new grip mat I didn’t slide at all, not even a millimeter. It feels like I will develop my practice faster on this yoga mat”.

YOGA MAT REVIEWS

I love that I can wash it in the machine when I want it really clean. It's important for me to use organic products that are environmental friendly.

Sofia, London

The best mat I have ever tried. It is so beautifully designed and thanks to the vegan suede and natural rubber it has a great grip.

Lisa, Stockholm

I traveled half way around the world with the Travel mat. It is so durable and I always get so many compliments. Its a true piece of art.

Andreas, Helsinki

OUR WAY OF GIVING BACK TO MOTHER EARTH

For every sold yoga mat, we will plant 5 trees or recover 1 kg of ocean plastic depending on what yoga mat you buy.